WHAT YOU'LL DO
The Marketing & Communications Manager leads marketing and communications efforts to enhance member engagement, strengthen brand consistency, and elevate the overall Wilderness Ridge experience. This role is responsible for executing the marketing content calendar, managing the annual Master Calendar, and overseeing all member-facing communications.
The Marketing & Communications Manager ensures all brand touchpoints — including the website, newsletters, social media, signage, and event marketing—are accurate, engaging, and aligned with Wilderness Ridge’s brand standards. This individual is highly organized, detail-oriented, and collaborative, with a passion for hospitality, strong communication skills, and experience in digital marketing, content creation, and event promotion.
Marketing & Communications
-
Implement and maintain the Wilderness Ridge Marketing Content Calendar to ensure consistent messaging, timely promotions, and brand alignment.
-
Manage and maintain the Annual Master Calendar, coordinating with all departments to ensure events, promotions, closures, and key initiatives are accurately scheduled, communicated, and reflected across all marketing and member communications.
-
Develop, write, design, and distribute regular member communications, including Wilderness Weekly and The Ridge Report.
-
Serve as the primary point of contact for member-facing marketing communications, ensuring clarity, accuracy, and professionalism.
-
Oversee and maintain the Wilderness Ridge website, ensuring content is current, engaging, and aligned with club standards.
-
Create marketing materials for club events, dining features, promotions, and special initiatives.
-
Assist with the design and creation of menus, signage, and print materials for Timbers, The Lodge, and special events.
-
Ensure all marketing and communication materials adhere to brand guidelines and reflect the Wilderness Ridge experience.
Social Media & Digital Engagement
-
Manage Wilderness Ridge’s social media platforms (Facebook, Instagram, etc.), including content creation, scheduling, monitoring, and engagement.
-
Promote both member-exclusive and public-facing events across all digital platforms.
-
Ensure all member event promotions are linked to the member portal, maintaining appropriate access while maximizing visibility.
-
Capture and curate photo and video content that highlights club life, events, dining, golf, and amenities.
-
Monitor engagement metrics and adjust content strategy to improve reach and effectiveness.
Event & Internal Collaboration
-
Partner with Events, Food & Beverage, Golf, Aquatics, and Membership teams to support marketing and promotional needs.
-
Assist with event promotion planning timelines to ensure adequate exposure and communication.
-
Support internal communications as needed, including signage, announcements, and special messaging initiatives.
-
Attend key club events as needed to support content creation and real-time promotion.
Brand Stewardship & Organization
-
Maintain organized digital assets, templates, and marketing files.
-
Ensure accuracy of dates, times, pricing, and details across all communications.
-
Act as a brand steward, maintaining a consistent tone, voice, and visual identity across all platforms.
-
Identify opportunities to improve communication processes, content flow, and member engagement.
Other Duties
-
Consistently demonstrate the Wilderness Ridge Core Values by working Stronger Together with team members, maintaining a Can Do/Will Do attitude, delivering Exceptional Every Time service, and fostering a No Drama work environment.
-
Embrace our True Service commitment by taking ownership of your attitude, recognizing that every detail matters to the customer, collaborating as a team, prioritizing customer happiness, and providing genuine, helpful, and friendly service in every interaction.
-
Present a polished and professional image by following the business casual dress code. Always dress appropriately for client meetings and events, reflecting the Exceptional Every Time standard and upholding the professional reputation of Wilderness Ridge.
-
Perform other duties as assigned.
Education/Qualifications/Certifications
-
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred (or equivalent professional experience).
-
Minimum of 2 years of experience in marketing, communications, social media management, event promotion, or hospitality-related roles.
-
Strong writing, editing, and proofreading skills with the ability to adapt tone for different audiences.
-
Proficiency with social media platforms, email marketing tools, and content management systems.
-
Experience using Canva, Adobe Creative Suite, and Microsoft Office (Word, Excel, PowerPoint, Outlook).
-
Experience managing and updating websites and digital content.
-
Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
-
Passion for hospitality, member engagement, and creating memorable experiences.
Working Conditions:
Machine/Equipment/Tools Used:
-
Office equipment such as computers, printers, copiers, telephones, and cameras. Additionally, golf carts may be used.
KemperSports is an Equal Opportunity Employer.